Social Media Strategy, Photography & Content
I began working with Fitti's Espresso in spring 2025, managing five posts a week and building the rhythm of their social presence from the ground up. Before we could talk about growth, we needed a foundation: a working relationship with clear expectations, and a content schedule that reflected their actual business goals rather than a generic posting calendar.
That foundation started with structure. From the first month, we established a predictable cadence — five posts a week, built around what mattered to their business — and a monthly rhythm of reviewing analytics together and planning the month ahead. That monthly check-in has stayed constant for over a year now, and it's where most of the real strategic thinking happens: what's resonating, what isn't, and what the next month should focus on.
The results have followed the consistency. In spring 2025, Fitti's was reaching 36,000 views a month with 727 interactions. A year later, in spring 2026, that had grown to 82,000 views and 1,300 interactions. By late summer 2026, monthly views reached 189,000, with 2,200 interactions.
Growth like this doesn't come from a single viral post or a change in algorithm luck. It comes from showing up with the same care and structure, month after month, and treating the account like a living reflection of the business rather than a marketing checkbox. Fitti's team has trusted that process even in the months when growth was gradual, and that trust is part of what's made the sustained increase possible.
What I value most about this relationship is the working partnership itself. It's built on trust and respect, and it runs on a rhythm — meet, review, plan, execute — that neither of us has had to reinvent each month. That predictability lets the strategy evolve without the relationship itself feeling unstable, which is, in my experience, exactly what makes ongoing digital work sustainable for a small business.
Fitti’s Espresso
